Study Management, Economics and Entrepreneurship
The two-week Management, Economics and Entrepreneurship course (either 7 to 21 July or 21 July to 4 August 2018) will give you the opportunity to develop your knowledge of Economics and Management Studies and put it into practice. It will include teaching in the form of lectures, workshops and seminars from these different fields. You will be supported in this by tailored language input to help you develop your English skills in these areas.
Participants will be set an entrepreneurial task at the beginning of the course to develop their own product or service. To achieve this, they will attend lectures and workshops on developing product ideas and PESTLE and SWOT analysis. They will also undertake their own market research and look at case studies.
The Management strand of the course will consist of lectures and workshops, which will involve looking at the development of corporate social responsibility and how it can be achieved, as well as brands and developing brand identity.
On the final day of the course, students will present their products or services to a panel, which will include some of their lecturers and a local entrepreneur. They will present in the boardroom of the School of Management, and their peers will be present. Students will learn from each other and gain confidence in presenting their ideas and defending them under scrutiny.